What is FlashBack?

Groww FlashBack is an annual feature by Groww a leading investment platform in India that gives every user a personalised summary of their year on the platform.

Style

For FlashBack '24, I chose Tarot Cards as the central visual theme. Tarot carries a deep visual language rich symbology, archetypal characters and a built-in narrative grammar that maps cleanly onto a personalised year recap.

Colour Palette

55L

users discovered FlashBack

+74%

engagement, year on year

4.7

average user rating