About
Illustrations

Concept

Inspired by space-age gadgets, the visuals used sleek, futuristic devices to convey innovation, aligning with Groww's modern, forward-thinking approach to finance.

Style

Hero illustrations are the first thing users see when they open a flow empty states, splash screens, onboarding, success moments. They set the tone for the product before any data appears.

Concept and
Sketches

Concept sketches astronaut, satellite, UFO, rockets

Composition

Rule of third

Each illustration is composed on the rule of thirds the focal point placed at a grid intersection, giving the scene a natural visual pull that guides the eye without effort.

Rule of thirds composition grid

Hero 01

A rocket mid-launch precise, engineered, inevitable. The composition captures the moment of lift, channelling the same energy Groww brings to wealth creation.

Hero 01 Rocket wireframe construction

Hero 02

Concentric rings radiate outward from a central bloom of cloud markets, platforms, and possibilities expanding in every direction. A visual language for growth that feels natural, inevitable, and always in motion.

Hero 02 Astronaut wireframe construction

Hero 03

An error state illustration with a broken satellite adrift, solar panels bent out of place, connection lost. Even the most precise systems drift sometimes.

Hero 03 Satellite wireframe construction

Hero 04

A spacecraft pulling financial objects upward through its beam, pie charts, graphs, coins, all being lifted and absorbed.

Hero 04 UFO wireframe construction
Hero illustrations in Groww app